Strategist · PhD Candidate · Maker
Decode Your Brand's Growth Codes.
Strategic MarCom Engineering
LÂL Project is a boutique strategy partner combining 20+ industries of brand experience with behavioural science and structured research methodology. By decoding the unconscious decision codes of your customers, LÂL Project builds repeatable growth systems fit for the future.
Latest Updates
What's New
What Shapes Our Attention Now Shapes Our Reality
EventTechnoference — Series 01: Digital Filter
The PR Filter: Everyone Has a Different PR Playing in Their Mind
LinkedIn NewsletterBrand PsycheThe PR Filter: Everyone Has a Different PR Playing in Their Mind
TrainingBehavioral Finance & Decision Psychology Training Program
PublicationFrom the Pentagon to Data Centers: Algorithmic Hegemony and the New Order
Brand PsycheA 2,500-Year Ad Campaign — The Semiotics of War
Leadership in the Age of Blockchain and AI
What Shapes Our Attention Now Shapes Our Reality
EventTechnoference — Series 01: Digital Filter
The PR Filter: Everyone Has a Different PR Playing in Their Mind
LinkedIn NewsletterBrand PsycheThe PR Filter: Everyone Has a Different PR Playing in Their Mind
TrainingBehavioral Finance & Decision Psychology Training Program
PublicationFrom the Pentagon to Data Centers: Algorithmic Hegemony and the New Order
Brand PsycheA 2,500-Year Ad Campaign — The Semiotics of War
Leadership in the Age of Blockchain and AI
What Shapes Our Attention Now Shapes Our Reality
EventTechnoference — Series 01: Digital Filter
The PR Filter: Everyone Has a Different PR Playing in Their Mind
LinkedIn NewsletterBrand PsycheThe PR Filter: Everyone Has a Different PR Playing in Their Mind
TrainingBehavioral Finance & Decision Psychology Training Program
PublicationFrom the Pentagon to Data Centers: Algorithmic Hegemony and the New Order
Brand PsycheA 2,500-Year Ad Campaign — The Semiotics of War
Leadership in the Age of Blockchain and AI
Years of Experience
Brands & Organizations
Media Reach
Industries
References
The Lâl System
From Measurable Diagnosis to Testable Models
LÂL Project builds transformation through measurable diagnosis and testable models, not random ideas. The three-phase system approach decodes how brands make both conscious and unconscious decisions in the minds of their customers.
Diagnosis
Decoding Brand Reality
Using behavioral decision architecture and structured research methods, LÂL Project decodes the unconscious codes of brands. Which emotional triggers drive decisions? Which narratives shape customer perception?
Strategy
System Design
From diagnostic insights, LÂL Project redesigns the entire communication system. Positioning, pricing architecture, distinctive assets, and every customer touchpoint are strategically aligned to reinforce brand differentiation.
Execution
System Comes Alive
LÂL Project brings strategy to life across every channel and touchpoint. Working as outsourced CMO, LÂL Project delivers 360° communications engineering from PR to digital growth, event management to content architecture.
Video & Moderation
Conversations in Studio, Ideas on Stage
Video content development, subject-matter expert moderation, and studio production — amplifying expert voices in technology, finance, and innovation.
Featured Episode
Fatih Günaydın
Blokzincir ve Yapay Zeka Çağında Liderlik
İş Dijital Varlık · youtube.com/@isdijitalvarlik
Work
Transformations Delivered
FinTech / Crypto
KuCoin Turkey
PR & Branding Partner
May 2022 – January 2023
When KuCoin sought a trusted local partner for the Turkish market, LÂL Project managed the entire PR, influencer, and paid media strategy. We built institutional trust through national finance media like Bloomberg HT and Ekotürk, while achieving 37% active engagement increase through community-focused campaigns.
Read MoreActive engagement increase
Direct reporting
Market positioning
What Our Clients Say
“Highly professional, trustworthy, always planning a step ahead. Melis brings strategic depth that goes beyond typical agency work.”
Timur Topalgökçeli
Co-Founder, Hello Tomorrow Turkey
“Detail-oriented, quick to adjust strategies based on market feedback. An essential partner for entering the Turkish market.”
Jing
Marketing Director, KuCoin / Bitget
“The best consultant — always by your side, always solution-oriented.”
Tuncay Işık
Founder, Diplokion
Perspectives
Latest Publications
LinkedIn Newsletter
Brand Psychologist
A LinkedIn newsletter series exploring the intersection of brand psychology, consumer behavior, and digital transformation. Each issue offers fresh perspectives on brand strategy grounded in evidence-based marketing.
Waiting to be Discovered
Mahizer Atelier
A VIP heritage gifting and lifestyle brand bridging Ottoman embroidery tradition with contemporary luxury experience design. Led by LÂL Project founder Melis Eryiğit Samir, it embodies mastercraft and cultural depth.
Discover the AtelierPlan Your Brand's Next Move
Working with LÂL Project is not about launching a single campaign; it's about building a system that changes how your brand thinks and communicates. We know every brand is unique and waiting to be discovered.
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