Wise’nNice Packages · by Lâl Project

Someone to see it through.

You may have a press release ready to go, or an event idea that still needs a reality check. We start by separating what is ready from what still needs a decision. Where it helps, we try the idea with a small group, define the work and oversee its delivery.

Choose the workI’m not sure where to start
On the desk01 / 04

“The agency’s idea is good. But is it worth doing?”

  • Why would people come?
  • What belongs in the programme?
  • What happens afterwards?
One person
from brief
to delivery ↗

01 / Work we can start with

Needs rarely arrive with a package name.

If you know what needs doing, start there. A ready brief can go straight to a proposal; an open idea needs a short decision first.

Event

Good idea. Worth doing?

Is there a real reason to attend? Where useful, we try the invitation with a small group, then shape the programme and the next step.

Deliverable: Decision and delivery briefGifting

Let’s not send the same gift again.

Who is it for, when will it arrive and why will it matter? We develop the concept and personalisation options. Physical production is scoped separately.

Deliverable: Concept and production briefMedia

The press release is ready. Now what?

We review the news angle and set out editorial outreach and paid placement options. The terms of each route are clear before work begins.

Deliverable: Release review and media optionsTraining

Help the team use it at work.

We choose a real task your team needs to perform, then build a tailored session and hands-on practice around it.

Deliverable: Session and take-home tools
There are other jobs on the deskVideo and expert storiesWebsite and enquiry flowPartnershipsBrand and offer decisionsInternational media visibility

02 / First step

Where is the work today?

Choose the stage. Three short answers will give you a useful first working note.

Short brief

What needs doing?

Tell us what is ready and what you need delivered. We’ll start with the actual job.

Your answers stay in this browser until you choose to send a brief.

03 / For connected projects

If the work needs more than one piece, we can build the project around it.

When an event, media work, gifting and a website serve the same goal, we bring them into one project. One person stays accountable for the scope and delivery, drawing on nearly 20 years in communications, PR and brand work and bringing in specialists when needed.

Tell us about your project