WiSE’NNiCE · LÂL PROJECT

Research, strategy and delivery for brand and marketing decisions.

We deliver clearly scoped brand reviews, audience research, communications, events and corporate training.

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Nearly 20 years in brand and communications · Academic research discipline · Specialist delivery network when required

LÂL Decision Research

Every brand decision has a measurable logic.

WiSE’NNiCE FIT RUBRIC

Uj = 100 × Σd [wd × rj,d / 3]

Five criteria are assessed with weights defined before the evidence is reviewed.

  • Relevance
  • Clarity
  • Credibility
  • Distinctiveness
  • Action
EvidenceEffectDecision

Selected from Lâl Project’s work history

01 / Featured work

Defined scopes. Concrete deliverables.

For a specific decision, team practice or periodic brand review.

Research and decision support

Wise’nNice Decision Brief

Compares campaign, launch, website, event or gifting options using relevant evidence and decision criteria.

DeliverableA reasoned decision, evidence limits and delivery brief.

Who is it for, and when?

ForLeaders and founders responsible for a near-term brand or marketing decision.

WhenWhen two or more options need to be resolved with relevant evidence.

ApproachWe define the decision question and select suitable desk research, interviews, a small test or comparison.

TimingUsually 2–4 weeks; confirmed after the method and sample are set.

Request a Decision Brief scope

Applied corporate training

AI Marketing Rehearsal

Builds a shared brief, source, quality and approval process around a real marketing task.

DeliverableA worked output, shared workflow and 30-day pilot.

Who is it for, and when?

ForMarketing, brand, communications and content teams.

WhenWhen AI is already in use but briefs, sources, quality checks and approvals are inconsistent.

ApproachPreparation, an applied rehearsal around one real task and a pilot plan.

TimingPreparation plus a half-day or full-day session; pilot support is scoped separately.

Request a training scope

Periodic brand review

2027 Brand Check-up

Reviews the offer, message, evidence, discoverability and AI working practices.

DeliverableWhat to keep, fix and prioritise over 90 days.

Who is it for, and when?

ForBrands updating their 2027 plan, offer and market narrative.

WhenWhen the parts work separately but the offer, narrative, evidence and new discovery routes no longer align.

ApproachDesk review, leadership session, prioritisation and a practical delivery plan.

TimingApproximately 3 weeks; confirmed against the brand assets to be reviewed.

Request a Brand Check-up scope

Seasonal work

Personalised Corporate Gifting

Develops a gifting concept around the recipient, occasion, budget and delivery conditions.

DeliverablePersonalisation, sampling and production plan.

Who is it for, and when?

ForOrganisations gifting employees, clients, speakers or business partners.

WhenWhen a relevant idea is needed instead of another catalogue product.

ApproachRecipient and occasion brief, options, sample approval, personalisation and production coordination.

TimingPlanned around delivery date, quantity and production; external costs are quoted separately.

Request a gifting proposal

02 / Service areas

Service areas

If your need sits outside the featured work, request a scope from the relevant service area.

Speakers and participants at Technoference S01

Delivery example · Technoference S01

Event strategy, programme, speaker curation, participant experience and gifting were designed around one purpose.

Request an event scope ↗Review the example ↗

03 / Proposal

Share your project.

Proposal request

A concise project summary is enough.

Share the need, target date and materials already available. We will assess the appropriate scope.

When you send the request, we record your name, email and project details to respond. A security check is applied; you will not be added to a mailing list.