Perspectives

Thought Leadership & Publications

Insights on behavioral science, technology, and brand & marketing — academic depth, practical vision.

Perspective

Do I “Have To” Keep Rowing?

The Semiotics of the Odyssey

On Christopher Nolan’s The Odyssey: Odysseus and his crew didn’t meet a new danger on every island — they found that the code they carried no longer worked. Semiotics, sirens, and the question of who chose what we carry.

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Anne, Bak!

The Moment Two Times Collide

Türkçe yazı yayında; İngilizce çeviri yakında.

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Inc. Türkiye

Algorithmic Hegemony and the New Order: From the Pentagon to Data Centers

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The Entrepreneur's Nutrition Guide: You Are What You Eat

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Neoliberalism 2.0: Economic Policies of the Digital Age

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"Googling" or "AI-ing"?

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When the Orchestra Loses Its Conductor

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Harvard Business Review

The Digital Transformation of Public Relations

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Tomorrow Magazine

Digital Mirror: Do We See Ourselves or the Construct?

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The Savings Filter: How Algorithms Manage Our Budgets

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MothersLife

Be Your Child's Digital Filter

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The New Manifesto of Parenting: Don't Be Perfect, Be Ready

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The Evolution of Parenting: From Biology to Society

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LinkedIn Newsletter

Brand Psyche

A biweekly LinkedIn newsletter on brand psychology, consumer behavior, and brand & marketing.

#15

The Filter Doesn't Start on the Screen

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#14

Technoference — Turkey's First Technosocial Benefit Series

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#13

The PR Filter: Everyone Has a Different PR Playing in Their Mind

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#12

A 2,500-Year Ad Campaign — The Semiotics of War

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#11

Digital Filter

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#10

2026 Fire Horse — Have You Found Your Courage?

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#9

Cognitive Load

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#8

The Savings Filter

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#7

The New Manifesto of Parenting

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#6

How Does an Advertiser Work with AI?

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#5

Beyond the Protocol: Web3

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Video Series

İş Dijital Varlık

An independent video series where I serve as moderator — conversations with Turkey's leading experts on blockchain, AI, and digital assets.

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Fatih Günaydın

Blokzincir ve Yapay Zeka Çağında Liderlik

Merve Ayyüce Kızrak

Metaverse ve Yapay Zeka Kesişimindeki Yeni Teknolojiler

Uğur Kağan Dinçsoy

Dijital Varlıklarda Güvenlik Stratejileri

Şant Manukyan

Kurumsal Dijital Varlık Yatırım Stratejileri

8 Uzmandan Özet

ReCap: Dijital Varlık Ekosisteminin Geleceği

Yasin Kahramaner

Dijital Kimlik: Güvenli Geleceğin Anahtarı

Umurcan Gago

Dijital Varlıkların Vergi Boyutu

Bora Erdamar

Tokenleştirme: Varlıkların Dijital Dönüşümü

Emre Avşar

Regülasyonlar Çerçevesinde Türkiye'de Dijital Varlıklar

Selim Yazıcı

Dijital Varlıklarla Türkiye'nin Yeni Rotası: Rekabet Avantajı

Arzu Neşe Bakkaloğlu

Bankacılık ve Dijital Varlıklar: Köprüler Kurma Sanatı

Salih Cemil Çetin

Blokzincir 101: Temel Kavramlar ve Uygulama Alanları

Fatih Günaydın

İnovasyon Kültüründen Dijital Varlıklara: Dijital Çağın Yeni Finansal Mimarlığı