FinTech / CryptoMay 2022 – January 2023
KuCoin Turkey
PR & Branding Partner
World's 4th largest crypto exchange · 30M+ global users · Direct reporting to Hong Kong HQ
Key Metrics
%37
Active engagement increase
HK HQ
Direct reporting
Top 5
Market positioning
Story
When KuCoin sought a trusted local partner for the Turkish market, LÂL Project managed the entire PR, influencer, and paid media strategy. We built institutional trust through national finance media like Bloomberg HT and Ekotürk, while achieving 37% active engagement increase through community-focused campaigns.
Project Details
Budget optimization across PR, influencer, and paid media for maximum impact
Turkish market-specific brand localization — positioning as trusted, regulation-compliant platform
Community-focused campaigns with top influencers — 37% active engagement increase
Web3-focused events, meetups, and media partnerships
Corporate trust-building with Bloomberg HT, Ekotürk & national finance media