Finance / Digital Assets2024
İş Dijital Varlık (İşbank Digital Assets)
Strategic Communications Consultant
End-to-end marketing communications strategy and execution for Türkiye İş Bankası's digital asset platform.
Key Metrics
8.5M+
Media Reach
50+
Media Placements
Story
Managing the entire marketing communications for Turkey's most established bank's new venture in digital assets — generating 8.5M+ reach across print, digital, and broadcast media — once again proved the power of combining strategic thinking with execution discipline.
Project Details
End-to-end marketing communications strategy and execution
8.5M+ earned media reach across print, digital, and broadcast